Ethical consumption behaviors and personal values related to ethical consumption

Ethical consumption started to manifest itself in western democracies and directed the consumption attitudes and behaviors of modern society consumers in the second half of the twentieth century as a reaction to the excessive and unnecessary consumption habits of the people. In particular, as a result of the globalization of information thanks to the prevalence of mass media, people have become aware of the basic activities of corporations such as production, supply and marketing, and reacted to ecological degradation and human rights violations caused by these activities. This change has forced consumers to be more socially responsible and to consider ethical concerns in their purchasing decisions and to consider ethical concerns. In addition to ethical concerns, the political ideology of people is another factor that shapes the purchasing decisions of the modern consumer. The political ideologies of people affect the society deeply by shaping the social and economic structure. Although there are many studies investigating the reasons that make consumers to behave ethically in purchasing decisions, there are limited studies investigating the effect of political ideologies on ethical buying behavior. The aim of this study is to identify the political ideologies that are effective in the ethical purchasing decisions of consumers and to investigate the relationship between these political ideologies and ethical consumption behavior. The study group contains consumers living in the Adana province. As a result of this study, a significant and positive relationship was found between ethical consumption behavior and political ideologies. According to the findings, the tendency of ethical consumption behavior of individuals who support the left political ideologies is higher than those who support the right political ideologies. However, no significant relationship was found between attitude and intention towards ethical consumption and religious belief. In addition, there is a positive relationship between environmentally ethical tendency and corporate ethical sensitivity and purchasing tendencies of individuals with high environmental sensitivity. In addition, it was found that individuals with a high tendency towards environmentalism and high environmental consciousness are more likely to purchase with e corporate ethichal sensivity Finally, a negative relationship was found between age and environmentally conscious buying and ethical consumption. Accordingly, the level of environmentally conscious buying and ethical consumption behavior in purchasing decisions of young individuals is relatively higher compared to older consumers. Keywords: Ethical consumption, political ideologies, corporate social responsibility, environmentalism, consumer behaviour