Editing content for interactive television

This study aims to develop an interactive prototype for the design of interactive television contents. Two main theories have been benefited while developing of the prototype. (1) Mediatization, (2) Interactive Communication Model. The mediatizaiton, explains the interactivity through changing communication technologies while the interactive communication model explains the nature of interactivity through the communication process. In the study, during the period of developing a prototype for interactive broadcasting the ideas of experts upon interactive tv and interactive content softwares have been taken into account. For this reason, the study has been figured out as a qualitative case work. At first stage, a theoretical matrix has been created on the main theoretical frame and through the questions from this matrix individual interviews have been carried out. Then, according to the data gathered from the individual interviews, an interactive football programme has been designed, which is in accordance with the flow scheme prepared for the interactive television programme. In the conclusion and suggestions part of the study, the results which were reached by the data analysis of the individual interviews and their interpretations and some suggestions have been placed.