Researching the effect of effective talent management practices on sustainable employment in the context of generations

oday, businesses are trying to maintain their existence in an intensely competitive environment. In order for businesses to survive, they need to adapt to the developments in the outside world and understand the importance of the human resource factor. Businesses that understand the importance of human resources attract employees and outperform their competitors by retaining talent. The purpose of this research is to examine to what extent the talent management practices of the company named Hedef Direct operating in Turkey contribute to the sustainable employment of the employees and what the employees think about these practices. In the first four chapters of the thesis, which consists of six chapters, concepts such as talent and talent management, the concept of generation, sustainability, and employment are widely covered. In the last part of the study; By looking at the talent management practices of Hedef Direct operating in Turkey, it was questioned how these practices affect the sustainable employment of the employees.