Customer satisfaction reflections of active customer relationship management "Garanti Bank customer service"

Customer relationship management is becoming more importance phenomenon. In terms of quality of products and services of businesses are very similar with each other. However, costumer relationship management has taken an important area to ensure the quality of differentiation. In this context, with the increasing importance of customer relationship management, enterprises consider such as customer satisfaction, customer loyalty and customer values in a number of activities to achieve all of this has led to the development. Customer relationship management (CRM) is a system which can not be considered separately from technology.It emerges as a management philosophy and way of doing business. In this study, with the growing importance of customer relationship management issues are disscussed in the banking sector. For this purpose, firstly the concept of customer relationship management have been explained in detail, and then customer relationship management have been handled in the banking system. At the same time a survey was carried out with Garanti Bank customers and the results are given in this study.