Competitiveness analysis of home textile sector: A case study for Denizli

Competition is the vital requirement in order to be able to challenge in Turkey and the world economy. The increment of home textile companies by the years and the increasing ratios of internal and external competitive pressures led the companies develope and apply the related strategies for being successful in sector. Home textile sector is positioned as a sub-sector which is promising and becomes increasingly popular. Denizli city is the main production area in where there is a huge clustering. This study aims to reveal the competitiveness of home textile sector in Denizli by considering its importance in Turkish economy regarding to national and international level. In order to contribute to competitiveness analyse, an inventory study for home textile sector in Denizli was also included in the study. The analyses for competitiveness of home textile sector in Denizli were conducted with the help of survey developed for the senior managers of the home textile companies registered in Denizli Chamber of Industry. The survey results were evaluated by Porter's diamond model. According to those evaluations, the missions and the proposals were suggested to the companies and official foundations. The inventory study was applied to registered home-textile producers. The inventory datas were evaluated by analysing of frequence, distrubution ratios (%) and the means by using SPSS 18 statistical programme hence the present situation of home textile in Denizli could be determined.