An application to determine the tendencies of different generations according to the prices of travel products

Price has important effects on the purchasing behavior of consumers. The relationship between price and consumer behavior varies according to the sectors and the characteristics of the consumers. In this study, it is aimed to measure the prices of travel products and the price behavior of X, Y and Z generation consumers. In the study, a questionnaire was applied and a total of 238 people participated in this application. According to the results of the research, the relationship between the prices of travel products and the consumer behaviors of X, Y and Z generation individuals is similar. The results also show that there is a positive relationship between the variables of price expertise, prestige sensitivity, value awareness, discount sensitivity, price-quality relationship. The results of the study are limited to the responses of 238 participants.