Analysis of the effects of the franchising system on the performance of businesses and the spread of corporate entrepreneurship: Fast-food industry example

The aim of this study is to analyse the effects of the franchising system on the performance of enterprises and the spread of corporate entrepreneurship. In the literature part of this study, the deductive method and in the application part of this study, the "relational screening" method will be based on quantitative methods in order to analyse cause and effect relationships, and the survey participants will be determined by simple random sampling method. With the data obtained after the survey; "reliability analysis, frequency analysis will be applied with SPSS 21 statistical programme and hypotheses will be examined with t-test, one-way variance, correlation and regression analyses. The questionnaires of the research were applied to 675 people out of 17584 employees working in a total of 3755 francahsig businesses operating in the European side of Istanbul. The first part of the questionnaire includes questions related to the determination of demographic characteristics, the second part includes questions related to the "Basic Factors Affecting Success in Franchising System Scale" and the third part includes questions related to the "Corporate Entrepreneurship Scale". As a result of the analyses made for this study: "Balance of Power", "Cooperation", "Franchisor's Brand Image", "General Image and Support" variables have a positive effect on "Innovation Advantage"; "Motivation Provided by the System" variable has a positive effect on "Advantages Provided at Very High Importance"; "Economic Benefit Provided" variable has a positive effect on "Advantages Provided at Very High Importance"; "Activity Expectations" variable is positively related to "Innovation Advantage"; "Balance of Power", "Cooperation", "Franchisor's Brand Image", "General Image and Support" variables are positively related to "Advantages Provided at Very High Importance".