The effect of the gastronomic experience on restaurant image, customer perceived value, customer satisfaction and customer loyalty

The aim of this study is to determine the effect of gastronomic experience on restaurant image, customer perceived value, customer satisfaction and customer loyalty. In the research, a questionnaire form created as a result of the literature review was used. The population of the research consists of customers who visit Eskişehir's Tourism Business Certificated restaurants. In line with the purpose of the research, survey was conducted in Eskişehir between October-December 2022. As a result, 489 usable questionnaire forms were analysed. The data collected within the scope of the research were analysed through SPSS 25, Lisrel and Smart PLS package programs. Normality analysis, demographic analyses, validity and reliability analysis, factor analysis (EFA-DFA) and structural equation modelling analyses were used to evaluate the data and hypotheses respectively. The reliability analysis of the scale was analysed by Cronbach's Alpha coefficient and the construct validity was examined by confirmatory factor analysis. According to the findings obtained as a result of the analyses, it was determined that there is a statistically significant relationship between gastronomic experience and restaurant image. In addition, there is a statistically significant relationship between gastronomic experience and customer perceived value, restaurant image and customer perceived value, restaurant image and customer satisfaction, customer perceived value and customer satisfaction, and customer satisfaction and customer loyalty.