Investigating of the relationship between social media usage, social comparison and social appearance anxiety in late adolescents

The purpose of this article is to analyze the connection among these issues; use of social media (SM) in the period of late adolescence, social appearance anxiety (SAA), social comparison (SC), and some sociodemographic variables. The sample group of this search is composed of 427 late adolescent individuals, 276 women (%64.6), and 151 men (%35.4). The ages of participants are between 18-24 and all of them use social media. Data are collected using Social Media Usage Scale (SMUS), Social Appearance Anxiety Scale (SAAS), Social Comparison Scale (SCS) and Sociodemographic Data Scale. Participants have been reached through social media networks, WhatsApp and Instagram, the study is applied through online scales. Data analysis was made using descriptive statistics, Pearson Correlation Analysis, Independent Samples T-Test, Multiple Forward Linear Regression technique. According to the findings of the research, social media use and social comparison are two significant variables that predict social appearance anxiety.