Geek culture and construction of subjectivities in social media

Today, as an interaction field, internet helps subcultures to shape theirselves by making it easier for people with similar fields of interests to communicate. This study aims to reveal the presence of Geek culture in the social media environment as a subculture that exists on the internet and to determine how Geeks are related to power. The hypothesis is based on the assumption that Geeks resist against power through their subjectivities that they build in the social media. In the first part of the study, the processes which led the Geek Culture to emerge as an internet subculture is examined with deductive method. The main areas of focus of the first part are importance of subcultures in the field of Cultural Studies, the role of internet and social media in the functioning of these subcultures as a community and the development stages of the Geek Culture as concepts and processes. The second part of the study deals with subjectivity in the context of the concept of power, relations of power and areas of resistance. Within the research, a structural analysis created by spectating the posts spanned over two weeks from different dates. Among these shared posts, the ones exposed to intense reactions and their relevant comments have been analysed with the discourse analysis of conflicts in virtual media interactions. As a result of the research, it was found that the Geeks had built their own subjectivities in the social media, but these subjectivities were directly related to individualism rather than resistance against power. With this study, it is possible to see how the Geek Culture establish their own subjectivity areas by interactions.