Faktors effecting young consumers' purchasing intentions of nanotechnological products and a research in Bursa

Nanotechnological products offer a wide range of superior innovative products developed with new techniques for consumers' demands. The dynamic structure of the market of the product produced by advanced technology, initiation of continuous development and possession of diversity leads to the intense competition in the sector. The producers who want to be successful in the market should analyze the expectations of the consumers from the nanotechnological products. The aim of this study is to determine the factors that affect the asimilation of nanotechnological products by consumers and the effects of these factors on the purchase intention. The survey was conducted on undergraduate students, and the data were collected from 470 people using the convenience sampling method. The model used was created as a result of the literature review about the purchase intention of nanotechnological products and the variables used in the model were selected from the environment, personal, health, economic, ethical and legal, social and purchasing variables. The survey data were analyzed using SPSS and AMOS programs and the hypotheses generated in the model were tested. In this study, it has been concluded that personal, environmental and economic factors have a significant effect on the purchase intention of nanotechnological products, while ethical and legal, health and social factors have no significant effect on the purchase intention of nanotechnological products.