The determination of enviromentally concious cunsumption preferences of young people

The consumption patterns of individuals in the world and Turkey change in the direction of healthy, safe and eco-friendly products. In particular, as a result of use of intensive input and teknology and over use of chemical fertilizers in agricultural production, difficulties in supplying safe food, risks related to health and environment increase the interest and demand for food produced by alternative methods. The most important of these alternative agricultural production methods are organic agriculture and good agricultural practices. Considering the reaction to Genetically Modified Organisms's inrecent years, non-genetically engineered products are also important for the consumer. In this study, it was aimed to investigate the future behavior of the university youth regarding the reliable and environmentally sensitive product preferences that have become so important in recent years. Within the scope of the research, a face-to-face questionnaire study was conducted with 379 students who were educated in different faculties at Ege University. The level of awareness and sensitivities of young people towards products of, Genetically Modified Organisms's and Good Agricultural Practices have been investigated. In the study, Multinomial Logistic Regression Analysis was used in determining the factors affecting consumer choice of environmentally sensitive production method. At the end of the model, it was determined that the rate of choosing organic production method increases as the acceptance rate for paying extra money increases for younger people.