Shopping behavior of young people on the internet through digital marketing

With the development of technology and the internet, the concept of digital marketing showed itself and enabled people to shop comfortably. With the development of communication and the emergence of the social media factor, the concepts of internet, social media and distance shopping are indispensable needs of life, especially for young people who use this service intensively. In this study, the concept of digital marketing and the effect of digital marketing on consumers was comprehensively examined, and it was revealed with statistical data in a research conducted for university students. The main purpose of the study is to examine young consumers' online shopping attitudes and behaviors through digital marketing. The statistics were sent by e-mail and the questionnaire method was used. According to the result, it has been revealed that there are similarities and differences between the two brands, and it has been determined that one brand is preferred more than the other. The data are taken from the brands' own websites.