Indicating the relationship between the brand loyalty and consumer trust

The world in which we live develops so fast. The environmental and thetechnological developments and changes brought the competition. In world?smarkets there is a strict competition so brands have difficulties in competingwith the others. Therefore, the brands tried to develop new marketing strategiesto compete with the other brands in the cruel conditions. The firms? targetsabout differentiating the products provide producers to create the concept ofbranding.In this study, the existing literarüre on the various concepts of branding asbrand reputation, brand?s image, brand?s satisfaction,brand liking, Intentionbased loyalty, operation based loyalty and the trust to the brand and itsproducer firm has examined and a field study conducted. The field study wasconducted on the university students in Çukurova University at Adana. In thisstudy, the main purpose is to search the relationship between the young?s trustto the brand and its producer firm and the brand loyalty and the variousconcepts of branding.The questionnaire results have indicated that there is a relationship betweenconsumer trust in a brand -its producer firm and the branding concepts.Keywords: Branding, brand reputation, brand?s image, operational loyalty,intentional loyalty, trust to the brand, trust to the production firm.