The effect of entrepreneurship, market and learning orientations on business performance: A study on MUSIADS's members in Türki̇ye

The competitive environment created by the increase in businesses, the uncertainties brought by these stakeholders, and the increase in the number of stakeholders around the businesses, force the businesses to be more dynamic, competitive and innovative. The only solution of enterprises is to be in continuous innovation and to be able to carry out these activities continuously in order to retain their competitive advantage for a long time by preserving their differences with the technologies, the diversity of the products they produce, and their knowledge. At this point, businesses and researchers who understand the importance of entrepreneurial orientation, market orientation and learning orientation pay attention to the antecedents and consequences of the concepts. Based on this need, in this study, it is aimed to investigate the effects of entrepreneurial orientation, market orientation and learning orientation on the performance of firms. In this study, the sub-dimensions of entrepreneurship orientation, such as innovation, proactive behavior, risk taking and autonomy, sub-dimensions of market orientation, customer orientation, competition orientation and inter-functional coordination, and learning orientation, which are sub-dimension of market orientation, are examined. The effects of the intermediary roles of the sub-dimensions on firm performance are discussed. Another purpose of the research is to test whether there is a significant difference between the research variables and demographic factors including age, gender, education, experience in the business, the department and position in the business. The data used in the study were obtained by the survey method. The research was conducted on the members of the Independent Industrialists' and Businessmen's Association (MUSIAD), which is organized in Turkey, has 81 branches and representatives, and has a total of 13000 members (www.musiad.org.tr). 371 members participated in our survey. The research revealed that entrepreneurial orientation, market orientation, and learning orientation positively affect firm performance. As a result of the analysis, all hypotheses were supported. The results of the research were evaluated within the framework of the literature and suggestions were made for future studies. Keywords: Entrepreneur orientation, market orientation, learning orientation, smes, civil society.