Effect of visual communication design on competitive advantage in digital marketing platforms

In the globalizing world, with the developments in technology and the internet, the emergence of web 2.0 has led to the evolution of the concept of media. Today, the media has begun to be classified as traditional and new media, and many phenomena and concepts related to them have begun to change shape. Especially, the emerging facts about new media tools have started to gain importance in the fields and activities of communication, marketing and integrated marketing communication. Social media has started to become a very important area, which constitutes the primary area of interest in the use of the internet by societies,. In this context, it has become highly preferable to make promotions with social media tools, give advertisements and try to carry out marketing relations through these channels. In this communication environment, which has been shaped to a large extent thanks to the new media, companies that continue their activities in the field of marketing have also started to take an active place. Assuming that the target audience spends most of their time in these environments, this emerging environment becomes highly preferable from the perspective of both the seller and the customer. This situation allows many users to access without limitation of time and place. Depending on all these, the digital marketing sector continues to grow day by day with the development of the Internet. This growth has brought along a serious competition among businesses to increase sales and ensure brand awareness. In this thesis, the effect of visual communication design on competition in digital marketing platforms has been examined through data and examples. In the current research, digital marketing, digital marketing platforms and competition are examined. Competition in the field of digital marketing and the effects of this competition on consumers and producers are examined. Detailed information is given about the digital marketing platform and its types. The positive reflections of visual communication techniques were examined by examining examples and data about advertising spaces and types in digital marketing platforms. The projects of the right and impressive brands that provide competitive advantage with the effect of visual communication design in digital marketing are discussed. As a result of the research, it was concluded that visual communication has an impact on competition in digital marketing platforms and has positive effects as a result of correct use.