Environmental and innovative approaches to graphic design

Today, the consumption economy affects the consumption habits of the society negatively. In parallel with unnecessary consumption, unnecessary consumption of energy and materials used in production stages and wastes generated by increased consumption harm nature. The decrease in natural resources day by day and the damage to nature has been determined as the problem of this thesis. When we consider this problem from the ground up, it is seen that the beginning of the excessive consumption habit is still in the design phase of the product. The first step in minimizing the habit of excessive consumption will be to put sustainable design into practice in all areas of life. Sustainable design can be expressed as a design that aims to maximize efficiency while minimizing the negative effects on the environment during production and consumption. This design model; while maximizing efficiency, it aims to eliminate unnecessary consumption and the destruction created in nature in parallel with it, with environmentalist approaches that can be applied in the field of graphic design. Today, one of the most extensive and comprehensive ways of influencing the masses of people is the advertisements shown on television and social media. The aim of this thesis is to reveal the contributions of corporate companies to nature, sustainable life and corporate identities through these advertisements. In the thesis, examples of environmental graphic design applications are given under different headings, and innovative solution researches are made in addition to the development of existing approaches. The study is of great importance to fill the gap in the literature in order to create a social awareness in order to prevent the damage and destruction of natural resources, to create ideas that support the current consciousness, and to raise awareness by drawing more attention to this issue. Creating studies in the field of graphic design with this awareness, contributing to environmental practices and increasing social awareness reveals the importance of this work. Within the framework of these limits, the participation of graphic designers, industrial product designers and fashion designers in joint projects as representatives of different fields playing an active role in design will be examined, and the positive effects of the partnership of different disciplines under the roof of design on environmental design and qualified graphic design materials will be discussed.