Strategies that expected to be applied by airline companies in the crisis

Today, as well as transportation sector is the most popular sector, it is obvious that transportation sector is the biggest sector of the future. Both as employment both that it is emptiness hugely in this area, the firms attract to this sector critically. The essential reason of that this sector is very popular is the globalization that we live in. However, as much as the globalization pioneers especially in the transportation area unexpectedly, increased the competition that is the nightmare of the firms too. Even if the transportation brodened its are of activity and increased, the air logistics is the biggest trend in today. With the developing technology and globalizm, the firms have been forcing the most extreme point on following and passing eachother. Aviation has become one of the sectors where there is a lot of competition and the rapid changes are heavily experienced. This leads airline companies to better understand their customers' needs and desires. Today's businesses sometimes experience ups and downs in their business life. Businesses have social responsibilities both to their employees, to their customers, and to society. For this reason, companies should plan and act accordingly on their branding and marketing strategies. It is a well-known fact that many businesses have spent a lot of money and effort to raise corporate reputation and corporate image. It is very important to see and evaluate the crisis as an opportunity and to have an effective crisis management plan as a first step for all of these. In other words, businesses should make strategic plans before the crisis, test them at various times, and try to find and solve problems