Measurement of customer satisfaction in the service sector in the context of service quality and a survey in a health establishment

Service sector is one of the fastest growing ones all around the world. At the same time, the investments on service sector increase. This situation creates a strong competition. The basic reason of competition is for competitors to be the best and the most powerful one. Although the services do not include the physical products, customers focus on their quality and their benefits. That is why enterprises try to present the best service. Best service decides the position of enterprises in sector. Right in this point, the determinative factor becomes customers. Their likes or critics give shape the enterprises' activities. So, enterprises, certainly, must consider the satisfaction of their customers. In this context, customer satisfaction is a term, which directs the activities of enterprises. Achievements and failures of enterprises can be seen clearly with customer satisfaction. In this study, the attitudes of customers about services in the basis of concepts of service sector and customer satisfaction. In the last chapter of study, there is a survey, which has been applied on 88 participants, which has been in a private hospital in Istanbul for their medical needs. It has been tried to measure the customer satisfaction of customers with this study of survey. Keywords: Service, Customer, Satisfaction, Competition, Sector.