The internal marketing for customer?s satisfaction in service sector and application

Todays almost whole organization?s aims are based on servicecomprehension. The personel who realise and present the service has animportant role in producing and marketing service. The personel who is inreliationship with the customer is playing the marketer role because ofrepresenting the organization and effecting the customer?s satisfaction. Thepleasure degree of the personel who is accepted as internal customer is playingan effective role in service marketing success. In this study the service conceptis explained and the effects of internal customer?s pleasure on the servicemarketing is researched.Key Words: Internal Marketing, Service Marketing, Internal Customer