The effect of internal marketing applications on employee satisfaction: A research on Kuşadası restaurants

In the food and beverage sector, which is a subgroup of the tourism sector, which is a significant part of the service sector, it is important for restaurant businesses to first implement correct internal marketing strategies and have employees with high job satisfaction in order to achieve service quality. Businesses need to see their employees as internal customers. In order to create service quality and ensure customer satisfaction, it is necessary to ensure employee job satisfaction. It is an important step for businesses to see their employees as internal customers to increase their job satisfaction. The role of internal marketing activities in increasing employees' job satisfaction is among the topics previously researched in the literature, but the number of studies examining the effect of internal marketing practices on job satisfaction is limited. Starting from this point, the main purpose of the research is to reveal the effect of internal marketing practices on employees' job satisfaction. The population of the research consists of employees in restaurants with at least 25 employees operating in Kuşadası. The sample consisted of 262 restaurant employees who voluntarily participated in the research. The research is a quantitative research, and the internal marketing scale developed by Money and Foreman and adapted to Turkish by Candan and Çekmecelioğlu (2009) and the Minnesota Satisfaction Scale (Minnesota Satisfaction Scale) adapted to Turkish by Baycan (1985) and developed to be the main indicator of employee satisfaction and job adaptation were used in data collection. MSQ) was used. SPSS package program was used to analyze the research data. As a result of the research, it was determined that the job satisfaction levels of restaurant employees, which are service businesses, increased in direct proportion to internal marketing practices.