Evaluation of the impact of organizational commitment internal marketing approach: An application towards health care business

Today, walking more effective and efficient health service delivery in the health business, improving quality, lowering costs and ensuring employees are dependent on organizational commitment to effective internal marketing efforts. Effective internal marketing experienced very fast computing and technological developments in the health sector, the differences observed in the demand of patients, etc. used in the differentiation of sources. Such developments, health workers with more difficult and complex task to face is the result of an approach developed. In this study; The internal marketing approach for health care workers employed in the health sector aimed to determine the level of opinion on the impact on organizational commitment. Universe of the Balikesir Province in T. C. Balikesir State Hospital, which operates as the Ministry of Health and Special Love Hospital employees constitute 450 health workers. The study sample consisted of 262 health. A questionnaire was used as data collection tool. The survey results were used for the analysis of the SPSS program. Data analyzed frequency, percentage values, t-test and ANOVA were used for statistical analysis. As a result, female health workers (82.1%), aged 35-45 (34.7%), married (68.3%), Associate (45.0%), total work experience of 1-4 years (% 28.4), working in other services (18.7) and nurses (71.8%) were found to be. educational level of organizational commitment perception levels still working in health care, years of experience of internal marketing perception level, internal marketing and vary significantly according to their unit group work organizational commitment level of perception, a significant contribution to the organizational commitment of internal marketing Departing from no significant relationship between organizational commitment and internal marketing his it said.