Studying the cities' use of illustration and photography on their promotional materials (Examining the opinions of university students on the city of Eskisehir)

Illustration and photography are the design tools often used on promotional marketing products. The purpose of the use of these tools is to generate interest amongst people and to inform about the promoted subject or the product. These are the design tools that are used regularly by the city authorities to advertise through promotional products. The success of the promotional materials depends on the creativity of the design. Therefore, using illustration and photography as creative tools plays an important role in terms of promoting the city and creating city brand to attract tourists and eventually gain financial income. The people's perception for the success of illustration and photography used on promotional materials varies for each individual technic. The professional designers consider the varied people's perception and use illustration and photography effectively. In this research, the use of both illustration and photography has been examined in terms of their similarity and differences. The opinions of the students studying city marketing and relative subjects from The University of Sakarya have been surveyed. In the conclusion of the research, how the use of illustration and photography technics on promotional materials effect people is examined in accordance with the opinions and given answers of the students. Keywords: Illustration, Photography, Graphic Design, Advertising, Marketing,Promoting