Web based e-commerce using and effects in manufacturing SMEs (TRB1 regional manufacturing SME's investigation)
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Abstract (EN)
Internet mobile (smartphone, laptop, tablet, etc.) and other technological devices due to the more commonly used classic through e-commerce tools (tv, telephone, fax, atm, radio etc.) started to be more choice of executing application web-based e-commerce, gained great importance in today's world and more widely used. Thanks to web based e-commerce broker age services only, accounts cost in decline product/services the internet at a lower cost, faster execution of transactions only and the customers/faster response to changing demands of consumers. Also interested in the potential consumer market Access opportunity can be achieved more effectively. Diffusing the potential markets/access easier through the internet consumer sare emerging and spreading Access to the Internet, it is easier to target market with constantly. Web based e-commerce and mobile e-commerce applied online/instant customer satisfaction surveys of customers through faster response to changing demands, production technology in accordance with demand more quickly and effectively. That is more effective and efficient firms ' production capacity of is provided and contribute to people when they are environment (at home, in the Office, Café etc.) ordering and product delivery to customers due to attain take-how satisfied consumers are arise and in this case firms interested in customers/consumers better quality, faster and offers the opportunity to present more variety of products and thus increasing the power firms to compete. As a result of today's era of technology; Manufacturing SMES and web-based e-commerce activities of possibilities and advantages by restoring the advantage are possible. Keywords: Web-Based E-Commerce, Mobile Commerce, Mobile Communication Tools, Target Market, SME, The Strength Of The Competition, The Capacity Utilization Rate.
Author
Ahmet Aydın
Institution

İnönü University
Üretim Yönetimi ve Pazarlama Bilim Dalı
How to Cite
Ahmet Aydın (Doctorate thesis). Web based e-commerce using and effects in manufacturing SMEs (TRB1 regional manufacturing SME's investigation), 2018, İnönü University.
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