Individual guitar maker's business optimization

This thesis aims to analyze the fundamentals of lutherie on management and production ends to provide a business model, using reviews of business models in mass production sector alongside two questionnaires constructed by my own experience with open and closed ended questions directed to professional luthiers and guitarists internationally. After analyzing the data of the surveys and the reviews to define the deficiencies/opportunities in the market, focus will be sales and production modeling, publicity, areas that all luthiers should be taking advantage of. In conclusion, thesis will present a preliminary framework for luthiers who wants to establish a guitar brand.