The role of social media in the human resources management processes

In the modern day world new technologies has affected daily and professional life, as well as human resource management. This study investigates the impact of advanced information processing technologies and social media marketing as a part of digital marketing on human resource management. Social media is now starting to have a significant role in the recruitment process. Today hiring managers use social media tools such as "Facebook, Twitter, Linkedin" and other social networks to scan job candidates business experience and skills and compare these information with candidates resume. As the role of the social media in the recruitment process increases day by day, job adverticements of organizational structures, recruitment applications and initial evaluation processes have become completely electronic. İnformation society and in accordance with the concept of digital companies in the process, social media projects carried out in partnership between the organizations has begun to come to the forefront. This thesis examines the increasing importance of social media in the Human Resource recruitment process. Current trends in Human Resource Management, upcoming events in the near future, spesifically the benefits, risks, applied policies and processes of the social media in the recruitment process are. Keywords: Human Resources Management, Social Media, Recruitment and Placement.