A research to determining the effectiveness of the internet advertising types based on consumer attidues (Sakarya University students through survey)

The scale of the marketing and advertising sectors are growing in the World and Turkey. Although Turkey's marketing and advertising scales has less importance as compared to the developed countries, still the virtual marketing and advertising sectors are growing considerably. Internet advertisements are taking various formats and contexts. Although there are internet-specific advertising types still traditional advertising types can be used in internet environment. This study is aimed to examine only the some of internet advertising types which are only broadcasted on internet. This study regards the measuring and analyzing the attitudes of internet users only for the advertisement types as mentioned above.