The effect of internet advertisements on purchasing behavior

This study is a research on the effect of advertising banner, pop-up and search engine advertisements on consumer buying behavior on internet. This study consists of three main parts. In the first part of the study, theoretical information has been obtained by making a lterature search about internet and advertising. In the second chapter, the literature on the subject of consumer behavior, which is the other subject of the research, has been made and theorical information has taken place. In the study, 672 questionnaire studies were applied to the application section. The survey was attended by active internet users aged 18 and over from İzmir, Manisa and Uşak. The analysis of the questionnaires was done by entering the SPSS program. In the third part of the study, which is the last part of the study, the frequency analysis of the demographic features and internet usage features, reliability analysis, banner ads, pop-up ads, frequency analysis of purchasing behavior scales with search engine ads and banner ads, pop-up ads, search The mean of the purchasing behavior scales and the standard deviation values were determined with engine advertisements and the hypotheses were tested by regression analysis.