A survey about the internet consumers buying ready-made clothing behaviours

In recent years, the developments of internet technology and the widespread use of the Internet have changed lots of our habits in our daily lives and they have caused changes and new habits in our purchaising behaviors. So marketing via Internet has becoma more important.. Many sectors have given importance marketing activities on Internet. One of these sectors is the ready-made clothing sector which provides a lot of working area and added value to our country.Within this period the consumers who doing shopping ready-made clothing products on Internet experience some risks and difficuelties as well as facilities. The consumers providing the need of ready-made clothing on Internet can show different behaviours and thoughts before, during and after buying. The aim of this studying is to find out the factors that affectconsumers buying ready-made clothing behaviours and their differences according to demographic characteristics. Firstly, for this purpose, a literature survey has been made about online marketing, online shopping, consumers behaviours, ready-made clothing sector and consumers buying ready-made clothing behaviours on Internet. Next these behaviours have been investigated with an online questionnaire on the people doing ready-made clothing shopping on Internet. This study has been made among 449 users of Internet and social media by easy sampling technique. The results of the survey have been examined and tested by desariptive statistic analyses (frequency, average, standard deviation, skewness, kurtasis) factor analysis, reliability, validity, T-test and Anova analysis. It has been found that participants sense of Internet shopping behaviour factors, their senses about perceived risk factors and the factors that affect their Internet shopping change according to their demographic characteristics.