The place of internet in the marketing of services and a practice in banking sector

It is defined as internet marketing, to earning speed marketing effortes, and to support the sense of modern marketing, and the use of digital technologies related to internet.It is an undisregardable situation that, even though there are similarities between product and the marketing of services there are also some differences between them in marketing through internet. Developing suitable marketing strategies for services has a very important place for the conception of internet marketing. In this study, modern marketing concept adopted in traditional marketing and its position in the notion of internet marketing that is the most important of development of the present day is analyzed. Furthermore, the place of internet in the marketing of services, its effects in the marketing of services and also its effects in different service sectors are research subjects too. In the work there takes place an application concerning banking industry.Online banking is one of the electronic banking services that clients can see and work on their financial services in an electronic place. Potentially online banking is an important service innovation given to clients within the conditions of the banks by agencies.In this study, the hypothesis of ?using internet technology effectively in banking services will increase customer satisfaction? is analyzed.KEYWORDSInternet, Marketing of services, Internet Banking, Internet marketting