The importance of public relations in business operations and study of public relations activities i̇n companies of Uşak Organized Industrial Zone
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Abstract (EN)
In this study the importance of business administration is indicated, the implementations of public relations among companies of Uşak Industrial Zone discussed and analysed. For this study a questionnaire was distributed to 115 randomly selected companies.In the first part, the meaning, history and importance of public relations is indentified. In the second part, the importance of public relations activities and instruments which are used for this activities are explained. In conclusion, the factors which have effect on expectations of Uşak Industrial Zone companies from public relations activities are examined ,with using structional equivalance model. Key words: Public Relations, Communication, Image, Presentation, Companies ,Structional Equivalance Model
Author
Filiz Kılınç
How to Cite
Filiz Kılınç (Master Thesis). The importance of public relations in business operations and study of public relations activities i̇n companies of Uşak Organized Industrial Zone, 2013, Uşak University.
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