Application focused on the customer service and customer satisfaction in firms and the definition of customer satisfaction in different banks and regions

NAME and SURNAME: A.Tuncay CINARTITLE: Application focused on the customer service and customersatisfaction in firms and the definition of customer satisfaction indifferent banks and regions.ABSTRACTCustomer services are the integrated attempts that firms spend to communicate with theircustomers. Competition which is thought as? product and profit-centered? in the classicaladministration approach has yet begun to be applied as ?quality and customer-centered? in themodern administration approach.In today?s rapidly growing competition conditions, organizations should accept customersatisfaction as the first rule, along with hardworking in order to create difference and to goforward one more step.Firms plan their all production and service strategies in order to fully meet theircustomers? needs and demands and to satisfy them. Today, the performance evaluationmodels of economies are also based on how much they satisfy the customers.In continuous growing competition conditions, one of the most important factors in thesuccess of the banks is to improve the quality of the service provided according to a modernmarket approach focusing on the differences in regional needs concerning the servicessupplied by competitors and applications as regards the differences.KEY WORDSCustomer service, Customer satisfaction, Customer-centered servi