The impact of employer brand practices on human resources commitment and food sector example

Employee loyalty; it is ensuring that employees who are called intellectual capital of the enterprises are connected to the business.It is very important to be happy about the operation of an employee and to feed positive feelings towards the business environment.Businesses that motivate their employees and provide their satisfaction will be superior to other businesses in achieving success.It is very difficult to get loyalty to the business for talented personnel in the labor market.For employees to get loyalty to the business, the employer shouldsupply some employer branding practices to the employee, which should be different from other employers.Regarding this, employer brand applications should be able to affect employees.In this study, the organizational loyalty factor has been investigated on employee. In this study, a research was conducted on the effect of employers' branding practiceson organizational loyalty in the food sector.The research was conducted in a firm which is operating in a food sector in Istanbul.159 participants were included to the studywhich represent the research area and the subject of the investigation. Demographic information form was used to measure the level of employer brand and organizational loyalty in the survey and to determine the personal information of the participants.As a result of the research, it was determined that the demographic information of the participants was positively related to the effects of employer branding on organizational loyalty.In this result, it has been determined that the motivation levels of the employees in the food sector will increase due to the increase of the practiceson the employer brand.