Fonction dissimulee sur la consommation de la gestion de la perception par le biais de la theorie de la simulation de jean baudrillard et effet du concept de durabilite sur la gestion de la reputation d'entreprisethe implicit function of perception management on consumption through jean baudrillard's simulation theory and the effect of sustainability concept on corporate reputation management

The aim of this study is to explain the ways in which governments, companies, and religions come to power through manipulation and how they shape their perception management and consumption needs in the capitalist system through the simulation theory of French philosopher and sociologist Jean Baudrillard, and to show how economic, environmental, and social sustainability is possible within this context through examples including The Estée Lauder Companies.