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Marketing problems of smes and suggestions for solutions: An application in Siirt province

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2021
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Abstract (EN)

Small and Medium-Sized Enterprises (SMEs): companies that have a maximum of 250 employees in a year and whose 1-year net revenue or financial balance sheet does not exceed 125 million TL. SMEs are the cornerstones of the economic structure. 98.9 percent of the total companies in Turkey are made up of such businesses .This ratio is similar in many countries.. This study consists of three parts. In the first stage, the concept of SME and its definition features, its place in the Turkish economy, and the classification and definitions of concepts such as marketing, production, personnel, financing were examined. In the second part, a detailed evaluation was made about the marketing problems of SMEs. In the third part, a survey was conducted with the officials of 18 companies operating in Siirt by in-depth interview method. In the third part, a survey was conducted with the officials of 18 companies operating in Siirt by in-depth interview method. After giving information about the province of Siirt, the scope, purpose, method of the research, answers to in-depth questions and in the light of these, the marketing problem and solution suggestions of SMEs are given.

Author

Serdar Özyeşil

Institution

How to Cite

Serdar Özyeşil (Master Thesis). Marketing problems of smes and suggestions for solutions: An application in Siirt province, 2021, Siirt University.

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