A poststructuralist approach to olfactory art: The me and the other

In the 21st century, the Covid-19 Pandemic, which unexpectedly upended the world order, has contributed to the sudden exponential rise of the Age of Online Culture, accelerating the uncontrolled spread of the simulacrum range that questions the relationship between reality and representation, a process that can be called Online Fetishism. Our mode of contact, based on online interactions and practice of wearing masks, redefines our habits of communication and has brought with it a lack of sensory -especially olfactory- experience. These conditions has leaded to the realisation of the aesthetic potential of scent in both vital and artistic activities. Up until two decades ago, the virtuoso scent, with its hidden solo performance behind the scenes of the art scene, while attracting all the attention with this latest momentum it is gaining in the world of life and art, it is also pushing the boundaries of art due to its temporary, volatile and uncertain nature. Therefore, by deconstructing or repeating the relation of this experience of artistic expression and emotion-intensity, that is, of the indefinable other-scent, to the me-consciousness and the other in the me-unconscious, the study is bringing together the subject in becoming (devenir) with current ideas about the nature of aesthetics: Aesthetics of Art Scents. This assumption, which forms the basis of the study, through a poststructuralist/Deleuzian methodology, is examining the deconstruction of the subject during its becoming with the problematic of 'aesthetics of art scents' put forward by Larry Shiner, that is, the retroreflections of the other, in the me and in the other in the me, with the concepts of affection, affect, memory and desire in the focus of Aesthetics of Po'scent Art. With this understanding, the study is proposing the polyesthetical result that emerges from the idea that the perception of scent in the subject is not universal and that the me and the other can create an infinite undefinable set of meanings and emotions 'in the range of the other in the me' as the Dismeasure of Po'scent Art Aesthetics in L'avenir.