The use of social media in the process of human resources procurement and selection in accommodation enterprises: The case of Kuşadası

The rapid development of technology in the information and communication age has not only changed people's social lives, but also enabled the emergence of new parameters in working life. The development of technology also affects standardized employee recruitment and processes. The use of social media in the recruitment and selection process of employees within the scope of human resources management activities is one of the best examples of this changing process. This study aims to examine the experiences and opinions of human resources managers working in accommodation establishments about the use of social media in the recruitment process. In this regard, in-depth interviews were conducted with a total of 12 participants within the scope of the study. Interviews were conducted using a semistructured interview form. The data obtained was analyzed based on the qualitative research method. MAXQDA 2022 package program was used to analyze the data. According to the findings, some participants prefer social media in the employee recruitment and selection process because "the employee network is wide and practical". Participants often emphasized why they did not prefer social media during the recruitment and selection process. Accordingly, the reasons why social media is not preferred in the employee recruitment and selection process are: Social media is used only for marketing and promotion, the use of social media in the recruitment process is considered unethical, social media is a frivolous platform for recruitment, and social media posts do not reflect the truth. Research findings show that participants with a higher age range consider recruitment via social media as frivolous.