The Role and importance of packaging in cosmetics sector,an application developed on parfume pattern

Commonly known definitions of packaging displayed a shift throughcommunication and transporting message as a need of being modern, customeroriented marketing that made the sector become a giant. Packaging gained aposition to be managed as an entegrated mix because of its functions, costs androle in management and planning.In cosmetics, packages produced for the endusers who are promised andhaving growing expectations; the strategies enhanced through this promise areexpressed with million dollars and make up the companies deepest secrets. Thesector?s narrowing, slower growing ratios compared with the past years forcedthe entrepreneurs explore solutions of less costed, recycled and besides aesthetic,functional, decorative and style having packaging designs. For this reason,cosmetics marketing is examined as a totality with its relationships betweenother marketing branches and aesthetics; the factors needed to be watched inpackaging design and the strategies developed through these points.İn this thesis, as a cosmetics packaging figure, the FİFİ Awards whichhave been arranged for 34 years by The Fragrance Foundation is selected as myexample implementation for the reason that being displayed as a nominee in thiscontest is considered to be a huge step as becoming a fashion brand and sign ofprestige for international companies.