Global higher education market and current trends

In this thesis, we examine the effects of globalization on higher education institutions as well as global higher education market which is getting a more attactive market for universities, we then examine the growing numbers of international student mobility along with the applications of free market principles of countries into the global higher education market. We determine the current trends on student mobility on regional and global basis based on the most recent datas released by UNESCO, by analysing the positions of countries which are willing to penetrate into the growing global higher education market or wish to keep their current positions. Then we searched the global marketing efforts of universities which are aiming to recruit more foreign students in the export market of higher education which becomes an important industry in particular for developed countries, and we also examined the current situation in the USA which is the most favourite destination for international students.