The impact of corporate communication campaigns on brand perception

Nowadays, the world which changes and progress, it creates the place of the competition. In the conditions of competition the departments need to corporate communication campaign for changing. These efforts differentiate reveals branding. The municipalities which realized this corporate communication campaigns are being increases their branding. Municipalities that realized this work, gets public's life quality images attracts positive. Municipalities are doing campaign for remain, to gain confidence of the people, spiritual and material benefit to the public. The most important goal for municipalities is positive detection from the human and receives support for its reason they realize effective campaign without break from human meet a need and requirement. Municipalities which are local government unit are being together with the public institutions which are near to the human. In this study, 30 district municipalities in Izmir city were determined as universes of study. Due to hard working conditions and campaign periods, 6 district municipalities have been examined as samples. The purpose of study is conducted by 6 municipalities this corporate communication campaign measure perception people who lives in these counties. They have brought information about corporate communication campaign from the human who lives in these counties and municipalities and it has determined brand perception from these municipalities. The study was conducted in depth interviews with public relations and press director of the municipalities. In-depth interviews were conducted with 5 participants from each county. The purpose of this, in-depth interview is to enable people to identify and compare parallels or differences in their views, and to make comparisons accordingly. In addition to the questions asked during the interview, it is also possible to obtain different information. With this method, perceptions and attitudes towards corporate communication campaigns are revealed and research problems are interpreted. According to the results of the analysis and evaluation of the obtained data, it is revealed that corporate communication campaigns affect brand perceptions of the municipalities. The study concluded with the recommendations.