The effect of mission and vision on logo designs in the scope of corporate communication: Semiotic analysis of Ankara municipality logos

While determining their objectives within the scope of communication strategies, institutions design the messages they want to convey to their target audiences in the direction of creating a positive image. In addition, corporate communication activities are carried out for many reasons, especially to gain reputation. Just like institutions, this directional spread of the global perspective in all areas also affects cities and small settlements that make up cities. cities; In addition to being centers of population density, functional, industrial and production-oriented individuals with different lifestyles rather than agricultural production, there should also be areas where the changes and transformations brought by globalization can be followed. Seeing the aforementioned change and transformation through logos can also be expressed as a structural section and summary of cities. The aim of this study, which deals with the logo designs of Ankara's metropolitan and 19 district municipalities, is to examine the logo designs, which are a visual reflection of the corporate identities of the municipalities, and to analyze the similarities and differences with the mission and vision statements they have determined, through indicators. The mission and vision principles of 6 municipalities (Çamlıdere, Kızılcahamam, Kalecik, Bala, Şereflikoçhisar, Güdül) out of 25 district municipalities in Ankara could not be reached as a result of both websites and bilateral meetings. For this reason, the logos of 6 district municipalities were excluded from the research, and the logos of the remaining Ankara Metropolitan and 19 district municipalities were examined. In the study, the data obtained by the semiotic analysis method were evaluated and it was determined that the municipalities gave reference to the cultural background, local characteristics, economic structure of the settlement area or demographic characteristics in their logo selections.