The effect of corporate reputation perception to organizational citizenship behaviour: A research for students of İzmir Institute of Technology

In this research the relationship between corporate reputation perception with organizational citizenship behaviour is determined. It is aimed to emphasize the importance of corporate reputation perception on consolidating organizational citizenship behaviour. Initially theoretical part of the thesis is written by scanning Turkish literature as well as the relevant English. For the research part of the thesis; Survey form is inspired by previous researches. Pilot practice is conducted to test the validity and reliability of the survey form. The final survey was applied to target audience. The students of Izmir Institute of Technology are selected as the target audience. The results were evaluated and demonstrated by using the SPSS Program and Confirmatory Factor Analysis. Statistically, between corporate reputation perception and organizational citizenship behavior; A meaningful and positive direction relationship is appeared. For this reason it is considered that perceived corporate reputation may be one of the important factors of consolidating organizational citizenship behaviour (or increasing organizational success). KEYWORDS: Corporate Reputation, Organizational Citizenship Behavior