A research on CEO-style leadership's role at group organizatoins on the effects of corporate reputation and corporate social responsibility on organization performance

The aim of this study is to examine the effects of corporate reputation and corporate social responsibility on organizational performance. In addition, the role of CEO style leadership as a intermediary and the effects of this variable have been investigated in the study. In this study, profit and non-profit organizastions have been gathered undur the name of group organizations (Holding, Universities, Metropolitan Municipalities and Non-Gövernmental Organizations). In the study, corporate reputation, which is an intangible, and corporate social responsibilities that provide legitimation are conceptually included. In the study the general definition of CEO an C Level managers is discussed and information about CEO style leadership is given. In addition, the definition of organizational performance is also included. The application part of this study has been carried out in the center of group organizations (Holdings, Universities, Metropolitan Municipalities and Non-Governmental Organizations) or in places close to the center with non-profit top manager, profit-oriented top manager / owner, lower or senior managers and white-collar human resources. In this context, frequency analysis has been used to reveal the sample profile in the analysis of the data obtained from the questionnaire prepared for the Corporate Reputation Scale, Corporate Social Responsibility Scale, Leadership Style Scale and Organizational Performance Scale, and statistical analyzes have been carried out through structural equation modeling. Before moving on to structural equation modeling, the validity of the factor structure of the scales has been tested with confirmatory factor analysis. The analyzes have been carried out using IBM SPSS for Windows v26.0 and IBM AMOS v24 package programs. According to the positions of the managers, whether there is a difference between their perceptions was examined with the MANOVA test, and if there was a difference, the reason was examined with the Tuley poc hoc test. According to the findings of the research, the hypotheses established have been confirmed, and as a result, the indispensability of the intermediary role of the leadership of the Strategic Authorized General Manager, CEO (Chief Executive Officer) in the top management in generating profit for profit-oriented organizations and in generating income for non-profit organizations and revealing organizational efficiency has been stated. This study has institutional and practical contributions. Institutional contribution; the role of CEO style leadership in organizational performance of corporate reputation and corporate social responsibility has been taken as a whole model in terms of group organizations. Its contribution in practice is that it is made by group organizations (Holdings, Universities, Metropolitan Municipalities and Non-Governmental Organizations). Key Words: Corporate Reputation Corporate Social Responsibility CEO, organizational performance