Corporate culture, corporate identity and corporate image effects on corporate reputation, a bussiness model

Corporate reputation, their institutions are perceived by stakeholders in the sector emerges as the perception. As institutions are active in the sector and in line with the industry's leading organizations take their place among. In this study, corporate image, corporate culture in enterprises, corporate identity and corporate reputation determination of the effects intended. The study questionnaire was used as a data collection tool. The study population was comprised of a large-sized business located in İstanbul. The sample is a simple random sample survey method with selected 124 runs. The research has been to determine the time and cost elements of effective. Survey data analysis using SPSS 16 made the package program. Descriptive statistics, t-test, Anova in analyzing the data test and correlation tests utilized. The study obtained important results is as follows: Strengthening of the institution of the subscales of corporate reputation to be positive and significantly affects the reliability. Corporate identity, product and services affects the scale of positive direction. Apart from the bottom of the notifications back to the institution, corporate reputation as a versatile and meaningful positive affect reliability.