Evaluation of relationship between corporate social responsibility activities and employer brand and an application

The main purpose of this study is to verify the hypothesis that there is a relationship between the corporate social responsibility activities of the enterprises and the perception of employer brand. In this context, the students studying in the third and fourth classes of the Bursa Uludağ University Faculty of Economics and Administrative Sciences constituted the universe of the study. Data were collected from a sample of 869 students by using questionnaire and descriptive statistics, t-test, ANOVA and regression methods were used for data analysis. The findings of the study showed that both the levels of corporate social responsibility perception and the level of employer brand perception were high in general. It was examined whether there is a difference between the employer brand perception levels of the students in terms of the demographic factors. According to age, gender, department, class, work experience, the sector and the average income level of family, it was observed that there were significant differences between the perception levels of the students. According to the results obtained from the regression analysis, it was concluded that the corporate social responsibility perception levels of students had a significant and positive effect on the employer brand perception.