Brand placement strategy as brand management. Examples of brand placement in films

Product placement is an advertising method and tool that includes entertainment programs such as movies, TV shows and video games for a specific purpose. Product placement is a marketing strategy developed in recent years with the rise of the media. However, the advantages of product placement have led professionals and various companies to involve themselves in product placement activities to achieve varying levels of efficiency. One of the biggest differences of product placement in television and movies compared to other advertising channels is the importance of factors such as the environment in which the product is displayed. The important purpose of the study is to examine the brand placement practices that we frequently encounter in movies. Another aim is to measure the viewer's level of seeing and remembering the brands placed in these films for which empirical analysis has been carried out. The most important goal of the study; To understand the brand and brand management correctly, to clarify the brand placement strategy and to analyze the work done. Keywords: Brand, Brand Management, Brand Placement, Brand Placement in Movies