The impact of branding on brand loyalty: A review on mobile phone

One of themost important ways of standing still forfirm in the developing world market is togetther products into better and more different position and than tooffer customer satisfaction. For improving the marketing efforts of the companies it is necessary to establish a strong connection with the consumers and analyze the consumer demands better. It is the reality that the brand consumers has an important position in the purchasing behavior. So that consumers sometimes define their lives with a brand. It is accepted that this is important for businesses and the question of ''how can I place the brand in human life?'' has begun to be asked. At this point to develop branding concept has initiated challange to make consumers themselvess pecials customer. As a result of satisfaction of customers to buy the products and tending the same brandand spreading that tendency by various ways after covering their expectation reveal the brand tendency and effect the firms focus on the brand loyality. Brand loyality means the faithfulness of consumers to a brand. The brand that the customers follow would be specific issue in their life. This mean seasier sales and growth for companies. In this study survey result of 361 people has made by data collection survey method and has analyzed with SPSS 17.0 program. The data which is collected has made frequency analysis, reliability analysis, normality analysis, kruskalwallis test, manwhitney U test. Keywords: Mobile Phones, Brand, Branding, Brand Loyalty, Customer