Customer complaint management-gsm industry customer complaints about an application

The economic and social developments living throughout the world directed businesses verious changes.This cahanges also changed the quality standards. In the past, customer who is unworthy , today, through these changes has been the most important assest of companies. Businesses are among the most important needs to protect customer asset and provide loyalty. Because of this loyalty businesses not provide has been disappear.Therefore, customer relationship management and management of customer complains have become significant at business.Customer relationship means understanding the customer. The understand to customer responds his needs and complaints. The perfect customer complaint management means loyal customer.The study consisted of two parts. In the first part of the study, starting with the compact of the customer; the concept of complaint was examined with details and management were had been recemmended about correct terms of complaint managements. Complaints in GSM sector businesses were examined in section of the application and survey?s datas were shared in this regard.Keywords: Complaint, Management, The Complaint Management, GSM, Survey, Customer, Customer Relationship