A research on the analysis of factors affecting thecustomer's preferences of commercial banks

Nowadays, Banking has important functions and duties in the operation of financial structure. Banks, which are indispensable for commercial life, have taken on the role of chief actor in both domestic and international transactions. The banking sector, which constantly changes and renews itself structurally in the world and in our country, also aims to keep pace with the era due to advancing technology and continuously changing cultural structure, crises and variations in capital structures. Because of the international banking capital movements, the increase in the number of foreign capital banks in the country creates an advantage for foreign banks which have strong capital support behind them, but they have an impact on the competition conditions in local banks. All products and services offered in the banking system do not differ much from bank to bank and are almost the same. In this case, other variables gain importance to create competitive advantage. The aim of this study is; analysis of the factors influencing the Commercial Bank Preferences of the customers and determining the important factors for the customers within the related factors.