Craftsman identity in neoliberal capitalism: The relationship between the master identity in Gaziantep and the postmodern world

Producing for a master from Gaziantep is the life itself. For the craftsman who devouts his life to producing, work means constructing the life based on labour. With its spread into the market, neoliberalism has become the purpose of earning money. The master tries to resist this. The nature of craft is to produce well for himself. Neoliberal ideology tries to add everything existing to the wheel of capital circulation. The world of neoliberalism ideology clashes with that of the craftsman. Tension coming out of this conflict turns the identity of the master into a piece of neoliberal ideology no matter how hard he resists. His identity breaks apart.